Spotify is testing in-app podcast creation tools – TechCrunch

Spotify is testing new tools that will allow you to record, edit, and publish podcasts directly from the company’s main app. The company introduced this feature in New Zealand last month. This will remove the need of having a separate app — like Spotify-owned Anchor — to record and publish a quick take for podcasts.

Michael Mignano (outgoing Spotify executive, Anchor co-founder) noted the launch. said this will allow users to make an episode with “no extra tools or hardware needed”. After Anchor was acquired in 2019, he joined audio streaming company.

Spotify New Zealand has posted a video giving us a lot more information about the features that we can expect when recording in-app podcasts on Spotify. It shows that if you have the feature, you’ll see a + button next to “Your Library” in the bottom bar on the home screen. If you tap on it, you have options to “record podcast” or “create a playlist”.

Image Credits Spotify New Zealand (opens in a new window)

Once you tap on the record podcast option, you’ll see a landing screen, and a record button to start recording a clip. You can either record audio one time or use the pause button to pause. After recording is complete, you can edit your clip and add background music to it from a pre-set of tracks. After editing, you can assign a name, add a description to the episode, tag another podcast, or add a song to it, and publish it.

Image Credits Spotify New Zealand (opens in a new window)

At this time, we don’t know if the tool is available in other countries or how you can get it. analytics for your podcast. We have asked Spotify for more details, and we’ll update the story if we hear back.

Anchor-led features were previously introduced by the company in the main app, including paid podcast subscriptions and video Podcasts. However, these new podcast creation tools are probably the tightest integration of Anchor’s features to date.

Spotify tested another “create podcast” button in 2019, but rather than providing in-app tools, it prompted users to download Anchor at that time.

Last month, CEO Daniel Ek spoke at the investor day event. saidWhile the company is in podcast investment mode, it believes that the vertical has potential to generate a 40-50% gross mark. The company saidAfter investing in the company, it generated $215 million in podcasting revenue last year. more than $1 billion in the sector over the last few years.