Walmart deal with Paramount gives members streaming perks

NEW YORK –

Walmart Inc. said Monday, it signed a deal to offer Paramount Global’s streaming service to its subscribers to the shipping subscription service.

The move is part a larger effort by the nation’s largest retailer to better rival Amazon Prime membership program which offers many perks.

Subscribers to Walmart+ will have access to the Paramount+ Essential Plan starting in September. This includes advertisements, original dramas like “1883” or “Star Trek: Strange New Worlds,” as well as the preschool franchise “PAW Patrol,” blockbuster films like “Sonic the Hedgehog 2” and live sports.

Walmart+ will continue to cost $98 per annum or $12.95 per a month. said. You get free shipping and discounts on gasoline. Amazon Prime membership costs $139/month or $14.99/month and includes Amazon Video service, original programming, and gaming.

Walmart, which is located in Bentonville Arkansas, has not disclosed how many members it has signed up. said Monday saw the first month of membership growth since September 2020, when it was launched.

The terms of the deal with Paramount Global, a New York-based company, were not disclosed.