Shopify launches Collabs to connect creators with brands

Shopify launched Collabs, an e-commerce platform that assists creators in finding sponsorships and partnerships to boost their income.

Shopify’s press release states that Shopify said that despite the creators’ market ballooning to an estimated $100 billion, most creators struggle to sustain themselves through their content alone. Only 4 percent of content creators are full-time. Merchants and brands may also have difficulty finding the right channels to market their products. Shopify Collabs seeks to solve both the problems.

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These steps are easy to follow. After creating a Shopify Collabs account they can look through the merchants and choose the brand that best suits their content. Then, they can apply for a collab. If accepted, they then receive a commission on that brand’s products that get purchased through their link.

The Collabs portal also offers analytics to track the partnership’s performance.

Shopify offers Collabs as well as an affordable, no-code ecommerce store for creators and direct integration with some of the most popular social media platforms including Instagram, Twitter and TikTok.

Shopify Collabs are now available for all U.S. and Canadian merchants. For early access, creators from the USA and Canada can apply now